RSF unveils new logo
Reporters Without Borders (RSF) today unveils a new graphic identity for its brand, created and produced by the advertising agency BETC design. Its logo and graphic identity guide have been redesigned in order to better convey the strategic vision of an organization now known throughout the world by the initials “RSF”.
This is just the fourth time since its creation in 1985 that RSF is adopting a new logo. The three colours (red, black and white) at the heart of its visual identity for the past decade have been preserved, but the initials RSF are now at the heart of the logo, which the organization will use to project itself uniformly throughout the world.
“Our brand’s new visual identity says what RSF is today, an international NGO with 14 bureaux and sections and more than 130 correspondents throughout the world, a bold and combative NGO that does not hesitate to challenge the consensus in order to obtain results, an NGO with a demanding vision of journalism and its political, social and cultural utility, a singular NGO at the crossroads of journalism, the defence of rights, and development,” RSF secretary-general Christophe Deloire said.
RSF’s new visual identity will be deployed progressively throughout the organization’s communication material.