“Without independent journalism, this would be the news” - RSF’s new ad

Reporters Without Borders (RSF) is launching a new campaign ad and fund-raising appeal for screening on leading TV channels in the run-up to the end-of-year festivities. Entitled “Without independent journalism, this would be the news,” it aims to make the public more aware of the crucial importance of journalistic freedom and independence

Barbed ad about threats to journalism

The ironic video shows endearing photos of Russia’s Vladimir Putin, Syria’s Bashar al-Assad, North Kora’s Kim Jong-Un, Turkey’s Recep Tayyip Erdoğan, America’s Donald Trump, Saudi Arabia’s Mohammad bin Salman, China’s Xi Jinping and Brazil’s Jair Bolsonaro, and points out to viewers that, without independent journalism, the news they get would be reduced to this kind of crude propaganda.

It is not enough to combat censorship and the dangers of imprisonment or even murder to which many journalists are exposed. In this video, RSF highlights the dangers created by the spread of propaganda and fake news, and invites to the public to support its fight for journalistic freedom, independence and diversity worldwide.

Solidarity appeal starting 18 November

Produced in seven languages by RSF and its advertising agency BETC, the ad will be broadcast on TV channels in France and other countries from 18 November to 31 December. As it does every year, RSF counts on the public’s generosity to be able to continue its work worldwide.

Help us to help those who fight for the right to inform us, sometimes to the point of putting their own lives at risk. Make a donation to RSF at bit.ly/CampaignRSF2019.

Published on
Updated on 19.11.2019