The main news portal in the eastern Belarusian city of Mahilyow, Masheka.by has become one the leading regional media outlets in recent years. Created ten years ago, it had received nearly 8.5 million visitors in the previous 12 months on 1 September 2020. It does not define itself as an opposition media and instead aims to cover events in the most interesting and objective manner by using quality photographic and video content. Editor Yuri Retroman says it had no problems with the authorities before being blocked in connection with its coverage of street protests and beatings of Mahilyow residents. As its business model is based mainly on monetizing website traffic and advertising, its revenue has been in freefall since it was blocked.