“It’s not rocket science to define the basic journalistic principles. Many ethical codes exist as long as journalism exists. The major problem is the algorithmic distribution of online content, because it does not include an “integrity factor” and amplifies everything that goes against these professional norms – sensationalism, rumours, falsehoods and hate. Therefore, existing best practices of the journalistic trade need to be translated to code of the Internet. This is a condition to reverse its logic, by rewarding and eventually re-monetizing compliance with these norms. JTI is the missing link between journalistic principles and methods on one side, and algorithms on the other.”

Christophe Deloire – Secretary General, Reporters Without Borders (RSF)

“It is critical to answer properly to the public distrust in media, by offering to the citizens landmarks and visible tags on the web to distinguish trustworthy content easily. For us as a news agency, workability of the solution in the daily routine is key and it is extremely important, for all of us working on JTI, to propose a solution that serves the interests of the citizens first and foremost. Any standard is subject to constant review, particularly in fast-moving industries, and we expect this one to be no exception, but we have to start somewhere and we have to do it now.”

Phil Chetwynd – Global News Director, Agence France Presse (AFP)

We understand that there is a substantial demand for these indicators, on the side of major platforms, advertisers, but also regulators and the media sector itself, but the process of developing them must be fully self-regulatory. We do not want to see governments or regulators or advertisers or big tech telling us what good or bad journalism is and therefore it must be us, the journalist’s community, to take the lead!

Bertrand Pecquerie – CEO of the Global Editors Network (GEN)

“Following many months of work the EBU welcomes the chance for stakeholders to offer their feedback on the standards developed by our broad coalition of industry partners and EBU Members. We are all dedicated to creating an environment where media organizations that are committed to producing quality trusted journalism are valued and visible.

Protecting this journalism, which derives from the strong public service media principles of Accuracy, Independence, Impartiality, Fairness, Transparency and Accountability is at the very heart of this project. Now is the time to see how these standards can operate on a practical level, so this initiative can have a real impact, helping the industry and audiences alike to identify quality journalism amid the disinformation.”

Noel Curran – Director General, European Broadcasting Union (EBU)